Understanding Website Bounce Rate and 9 Ways to Reduce Website Bounce Rate

Website owners and bloggers are aware of the term “website bounce rate”. It has been defined in so many ways.

Website bounce rate is an Internet marketing term used in analyzing website traffic. It sometimes can be confused with website exit rate.

Bounce rate represents the percentages of visitors that comes to a site and then leave (bounce) rather than continuing to stay on that page for above 2 seconds, nor click to view other pages within the same website.

According to Google Analytics, a bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session. Learn more about how session duration is calculated.

Credit: Google Bounce Rate

What Bounce Rate is:

But in our context and for a better understanding, what exactly is website bounce rate? Below are 4 definitions of website bounce rate:

  • the number of visits to your website that didn’t last long enough to gather data.
  • the number of pages on your website that are viewed for less than 1 second.
  • the number of visitors that visits just one page only.
  • the number of times you bang your head against your keyboard in frustration with your website.

Yet, there is the correct answer among these definitions, and that is the third definition: The number of visitors that visits just one page only is what is referred to as “Website Bounce Rate”.

It is important to know that bounce rate does not lie; however, you can be deceived by it. There is bounce rate and exit rate, these two has slim difference between them.

I want you to understand that a high bounce rate is not as bad as it has always been preached. I will explain and make you understand bounce rate better so as to avoid some very common mistakes.

Ways To Reduce Your Site’s Bounce Rate

In this section, I will be sharing with you some 9 well tested ways to reduce the website bounce rate; in other words, how to make visitors stay longer enough on your website pages.

1. Configure your website to load as fast as possible

Every internet user either on mobile device or computer loves a fast loading webpage.

It has been proven that internet user endures for 3-5 seconds for a webpage to load and open fully, after which they click away (bounce).

2. Satisfy your website visitor

This is the point where a bit of SEO content is required. Strive to make sure that your site visitor gets what he searched for when he queried the search engine.

For instance, if a user is searching for the keyword “Data Recovery Software” on the search engine, and your site was generated, it will be very good your site talks about the said keyword and not something else. Your site should at least give basic details about data recovery software.

3. Don’t use too many ads and pop-ups

When users are welcome to your site by pop ups and too many ads, it becomes annoying and the next action will be to click away. Even your pop up email subscription box can annoy a visitor to your site.

4. Insert internal links

There is a post in this blog that discussed internal linking as one of SEO best strategies, but much more than that, it make visitor to your site stay longer on your site as they are likely to click on one or two of these well structured internal links

When you provide your site visitors with links pointing them to other interesting and related posts to the one they are reading already increases their chances of staying much longer on your website. This in turn, reduces bounce rates.

5. Use related posts plugin

When your website traffic sees other posts displayed to them as option, there is the likelihood that they may click through to one or more of these posts, by so doing, bounce rate are reduced as they will stay much longer on your site.

6. Your site layout/design

Internet users may either fall in love with your website or dislike it due to its overall layout/design. In one way or the other, they might have been convinced to come to your website, but the overall layout/design of your site may betray you.

Friends, even when your website has everything they are searching for, the design you put in place may cause your visitors to bounce.

7. The formatting or your articles

Article formatting is a very important issue, content is king they say, but, an ill formatted content is disastrous enough to cause very high bounce rate.

When you allow a wall of text with very few paragraphs thereby making it reader un-friendly, then you are in for the worst in terms of managing bounce rate.

Therefore, have a very clear heading, sub-headings, and the body of the content well formatted so that users will not see it as a labor reading through your articles.

You can make a 3000 words article appealing to readers by observing enough paragraphs in the article body.

8. Make your site friendly to mobile devices

It is a common knowledge that a higher percentage of internet users today are on mobile devices, only few uses desktop or laptop computers. In view of this, it is most expedient that you make your website mobile friendly.

When you observe this point in addition to others shared in this post, you will certainly enjoy very low bounce rate from mobile device users of your site.

9. Use “most read posts and most commented posts plugin

The use of “most read posts plugin and most commented posts plugin is another method for recommending other articles on your site to your visitors.

Your website traffic will want to see what is in that particular article that made it attract so much readership or comments. In doing so, he clicks on that link and your bounce rate is reduced.


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