This post is going to be centered on website optimization of your domain name, seo tactics and methods, design and layout that you need to know before you setup a new website
The first thing that comes to your mind when you think of doing a business online is have your own website with a perfect domain name with good website optimization.
Website Optimization: Domain Name
The first thing to do is to pick a domain name, but before you can come up with a good domain name, there are things you should consider among which are:
- Your target audience
- What you intend offering them
What you intend selling to your target audience may be a tangible item or just text tutorial contents and probably PDF.
You need a good website optimization to make your own business idea unique and different from what is already available on the market.
One way to achieve the best website optimization is to have your focused keywords in the domain name, it is usually very important, however, it should be done in a way that the domain name can still remain short, memorable, and free of hyphens.
3 Advantages of having your focused keyword in your domain:
- When you use your focused keywords in your domain name, it gives you an added advantage over your competitors.
- Having your keywords in your domain name help increase your site click-through-rates on search engine listings and paid ads.
- Having your keywords in your domain name make it easier to use your keywords in get keyword rich descriptive inbound links.
Don’t buy domain name that is long and confusing or separate words in domain names using either dashes or hyphens. Domain name itself was a significant ranking factor in the past, but now Google and other search engines have advanced features and that is no longer a very significant factor these days.
Try as much as you can to keep two or four words in your domain name that will be easy to memorize.
Have you noticed that some of the world’s notable websites did a great job of branding by creating their domain with their own word? A very good example of such are: Google, Bing, eBay, Yahoo, Amazon, Facebook, Twitter, etc.
These domain names are able to be said over the telephone once, and the other person will know how to spell it, and they should be able to guess what you stand for.
Website Optimization: Design & Layout
Another area of website optimization that needs attention is the website design and layout, the design and layout gives the first impression about your site. However, there are websites that are very beautiful to behold, but the average internet surfers just go away without making a single click.
One factor you must remember website optimization is that search engines bots are very smart; they are software and not humans who can read the content of their interest.
Therefore, if you make your site design and layout too complicated, search engine bots would not be able to parse the content of your site properly thereby making indexing your website difficult which results in your site low ranking.
Website optimization demands that your actual page content should have a keyword density of about 10 – 30% and should weigh in at about 200 words or thereabout.
Website optimization demands that while designing your website, the followings must be given adequate consideration:
Have more text content than HTML elements.
Shun frames. Frames and search engines bots are arch-enemies.
If possible, no ads. This is because most of the ads use Java-Script which is not search engine friendly.
Avoid the use of fancy stuff such as: Flash, Splash, Animated Gifs, Rollovers, etc. unless when absolutely necessary.
Website Optimization Tactics and Methods
Website optimization for search engines techniques are classified into two broad categories namely “White Hat SEO and Black Hat SEO”.
1. Website Optimization White Hat SEO
White hat seo is the techniques which search engines recommend as part of a good design and practice.
SEO tactics is referred to as White Hat if it consists of the following 6 characteristics.
- If it does not involve in any form of deception.
- If it conforms to the search engine’s guidelines.
- If it ensures that the content a search engine indexes, and subsequently ranks, is the same content a visitor will see.
- If it ensures that a web page contents is created for the audience and not just for search engines.
- If it ensures good quality of all the web pages.
- If it guarantee availability of useful content on the web pages for audience and search engines.
Friends, it is very important to always follow the White Hat SEO tactic and not to try deceiving your site visitors or the search engine bots.
Do all you can to remain honest in all your website optimization tactics and methods and you will definitely be on the top of search engine result pages.
2. Website Optimization Black Hat SEO
Black hat SEO is a technique that is contrary to search engine approved methods and guidelines. These un-friendly techniques are also referred to as spamdexing.
SEO tactic is termed Black Hat or Spamdexing if it consists of the following characteristics:
If it engages in website optimization and ranking improvements that are disapproved by the search engines.
If it engages in website optimization that involves deception.
If it engages in redirecting visitors from a page that is search engine optimized to a page that is more human friendly.
If it engages in redirecting site visitors to a page that is totally different from the page the search engine indexed and ranked.
If it engages in the use of hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as “no frame” sections.
If it engages in repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
If it engages in calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.
If it engages in creating low-quality web pages that contain very little content but stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
Black hat seo will kill your website; avoid it like you avoid poison.